One of these days, I’m hoping to read that airlines will start introducing “Turkish food” as an option, but until then, I have some news about how your next in-flight meal might be presented.
Per CNA (formerly Channel NewsAsia), since last month Singapore Airlines has been trialing paper wares on select flights in Economy Class and Premium Economy Class. The non-profit group Forest Stewardship Council has backed this Singapore Airlines initiative; in short, that means no net loss of forests, and that the goods are 100% recycled and recyclable.
The first route to have been chosen to test using paper casserole dishes, bowls, and plates was one of Singapore Airlines’ flagship flights, Singapore SIN – Hong Kong HKG – Singapore:
Then, earlier this March, passengers seated in Economy and Premium Economy, and heading between Singapore and other cities such as Sydney SYD, London LHR, Seoul ICN, and Mumbai BOM also began to receive paper-based wares, along with bamboo cutlery.
Apparently, some travelers were none too thrilled about this shift from plastic to paper, particularly if they were seated in Premium Economy; it was as if the paper had severely cheapened the experience in a class that is just below Business, but still includes Economy in its name.
What’s the big deal? You’re flying somewhere, isn’t that good enough?
Singapore Airlines will be trialing the paper goods until at least 25 March; the plan is to gradually stop using single-use plastics for all flights, at least in terms of in-flight service.
Speaking of airline cutlery, Singapore Airlines probably doesn’t expect to see its new paper wares on eBay anytime soon, unlike those weighty metal spoons. That should save them a couple of bucks (can you imagine an airline bidding to purchase the stuff back?)
What’s your take on Singapore Airlines’ trialing of paper-based goods?
I’m not a fan of this move. SQ is supposed to represent an elite flying experience and these containers ain’t it. If they have to do it in coach only, that still cheapens their image but doing so in PE actively harms the brand. The equivalent of Chinese restaurant to go containers doesn’t exactly scream “premium”.
Hi Christian, thanks for your comment.
Which other airlines do you believe represent an “elite” flying experience? Ones from the ME3? What are other factors that make it elite?
Frances Jones says
This is great news! I’m glad that airlines are finally starting to do something about the environmental impact of their in-flight meals!